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Mastering The 3:2:2 Method [SOP]

Mastering The 3:2:2 Method [SOP]

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Step into the future of digital advertising with "Mastering the 3:2:2 Method," a comprehensive guide developed by Charley T. This SOP unveils a strategic approach to advertising that leverages dynamic creative optimization to maximize ad effectiveness and streamline decision-making. Say goodbye to outdated individual ad setups and embrace the power of dynamic ads that evolve based on real-time data.


Understanding Machine Learning: Gain foundational knowledge about machine learning and its role in modern advertising.

The Shift Away from Traditional Ads: Learn why traditional ad setups are becoming obsolete and how dynamic ads are transforming the advertising landscape.

Understanding the 3:2:2 Method: Discover the mechanics of the 3:2:2 Method, involving three creatives, two primary texts, and two headlines, all unified by a single call-to-action (CTA).

Creating Your First 3:2:2 Ad: Get step-by-step guidance on setting up your first 3:2:2 ad, from choosing the right elements to integrating them cohesively.

Machine Learning and Ad Performance Analysis: Explore how machine learning enhances ad effectiveness through continuous learning and data-driven adjustments.

Optimizing Creative Elements for Maximum Impact: Learn strategies for refining your creatives, texts, and headlines to maximize engagement and conversion.

From Testing to Scaling: Managing Ad Lifecycle: Understand the process of testing, analyzing, and scaling your ads for sustained success.

Action Plan for Implementing the 3:2:2 Method: Follow a detailed action plan to seamlessly integrate the 3:2:2 Method into your advertising strategy.

Why Choose This Guide?

"Mastering the 3:2:2 Method" is more than just an instructional manual; it's a transformative tool designed to elevate your advertising game. Whether you're a seasoned marketer or just starting out, this guide provides actionable insights and practical steps to help you create high-performing ads that resonate with your audience. By leveraging the simplicity and efficacy of the 3:2:2 Method, you can reduce ad fatigue, optimize your campaigns, and significantly improve your advertising ROI.

Transform Your Advertising Approach Today!

Embrace the power of dynamic advertising with the 3:2:2 Method and watch your campaigns achieve new heights. This guide equips you with the knowledge and tools needed to navigate the complexities of modern digital advertising and drive impactful results for your business or clients.

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The Motto

More Success and Less Stress!

Meet Charley

The Founder of the Facebook Ads MBA & Disrupter School

I love helping people see MORE SUCCESS and LESS STRESS, to scale their business with confidence

  • Over a decade in Facebook Ads experience.
  • Experience in scaling DTC & SAAS brands to 8 & 9 figures.
  • Passionate about teaching brands and agencies how to scale leverage framework, systems, and process to master scaling.
$1b+ Total Revenue Driven, $500M+ In Ad Spend