Finding Influencers and How to Compensate Them with Danil Saliukov [E-Book]

We're focusing on the practical strategies you'll need to find and fairly compensate UGC creators and influencers. These creators can be a game-changer for your e-commerce brand, so it's important to know how to connect with the right people and ensure they're being compensated in a way that reflects their value. We'll go through hands-on tips, share best practices, and discuss real-world examples that show how other brands have successfully integrated these creators into their marketing efforts. By the end, you'll have a clear understanding of how to make decisions that not only fit your brand’s goals but also build strong, mutually beneficial relationships with the creators you work with.

💣 Some KEY takeaways:
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➡ Understanding UGC vs. Micro-Influencers

Differentiate between UGC creators and micro-influencers to effectively align with your campaign goals. UGC creators excel in content production, while micro-influencers bring audience influence.

➡ Sourcing Creators Strategically

Utilize platforms like TikTok Creator Marketplace, Instagram hashtags, Twitter, and specialized marketplaces to find creators who match your brand’s target audience and style.

➡ Effective Creator Briefing

A well-crafted brief is crucial. Include clear guidelines on hooks, body content, and calls to action, while allowing creative freedom in storytelling to maintain authenticity.

➡ Compensation Factors

Compensation varies based on deliverables, creator experience, niche, and content complexity. Balance fair payment with your budget to attract quality creators.

➡ Testing and Learning

Continuously test and refine your approach. Use initial collaborations to learn which creators and strategies best resonate with your audience and campaign objectives.