What I want you to take away from this Masterclass:
➡ Understanding why Google Shopping is an absolute must for any e-commerce business
➡ Enable you to get started with the right foundation
➡ Avoiding common pitfalls
Why Google Shopping?
Expanding Your Reach Beyond Facebook...
➡ Leveraging the strengths of each platform:
Facebook = Push
Google = Pull
➡ Optimizing mid-funnel and long-tail traffic:
Facebook = Create awareness + demand
Google = Lure in the warmed up prospect when it searches for your product
➡ This is about shopping - not Performance max