Creators: Beyond UGC with Danil Salukov [SOP]

While collecting user-generated content has its place, the real strength lies in building authentic connections with creators who resonate with your audience. In today's Masterclass, you’ll learn how to use tools like TikTok Shop effectively, combining organic and paid content to drive measurable results. We’ll also cover how to choose creators who truly align with your brand, and why building long-term partnerships with them can create lasting success. By focusing on these strategies, you’ll be able to make creators a key part of your growth.

💣 Some KEY takeaways:

➡ Expanding Beyond UGC
While UGC is effective, leveraging creators strategically, especially on platforms like TikTok, can drive greater engagement and sales.

➡ TikTok Shop is a Game Changer
TikTok Shop is revolutionizing social commerce by combining organic content with paid strategies, offering brands a unique way to increase visibility and sales.

➡ The Importance of Creator-Brand Alignment
Success with creator partnerships hinges on finding creators whose content and audience align closely with your brand, ensuring authenticity and better sales outcomes.

➡ Combining Organic and Paid Strategies
The most effective approach involves blending organic creator content with paid promotions like TikTok Spark Ads, allowing for both brand-building and scalable sales growth.

➡ Building Long-Term Relationships with Creators
Developing ongoing relationships with creators, rather than one-off campaigns, leads to more consistent and impactful results over time.