Building Landing Pages that Convert with Zac Bray [E-Book]

Let's Make Our Landing Pages Unstoppable Conversion Machines!

A strong landing page can turn a visitor into a customer, but many get lost in trends and forget the basics that truly drive conversions. This session will cut through the noise and focus on what really works.

We’ll break down the key elements of a landing page that converts, focusing on how empathy, trust, and a compelling offer can make all the difference. Whether you're just starting out or refining your approach, you’ll learn how to create landing pages that connect with your audience and deliver real results.

💣 Some KEY takeaways:

➡ Empathy is Key
Understanding your audience is the first step to creating a landing page. Research both directly and indirectly to tap into your customers' dreams, fears, and desires.

➡ Build Trust Relentlessly
Trust is non-negotiable. Use testimonials, guarantees, and endorsements to demonstrate reliability and make your audience feel secure in choosing your offer.

➡ Craft a Compelling Offer
Use the NESP framework (New, Easy, Safe, and Big) To ensure your offer stands out and appeals to your audience's desire for opportunity.

➡ Simplify the User Experience
Landing pages should have a singular focus, guiding users toward one clear call to action. Eliminate distractions and optimize every element to support this goal.

➡ Leverage Continuous Optimization
The success of a landing page is not static. Use data to refine and improve the page over time, ensuring that it continues to deliver results as market conditions and audience behaviors evolve.