Facebook Ads Mastery: Key Insights from Disruptor Academy's Weekly Q&A
In this week's comprehensive Q&A session, we explored various aspects of Facebook advertising, from engagement strategies to practical business solutions. Here are the key highlights and insights shared during our discussion:
Engagement Campaign Strategies
One of the most discussed topics was the effectiveness of engagement campaigns. We learned that:
- Comments and engagement on ads can significantly improve performance - one advertiser saw their CPA drop from $50 to $19 for 72 hours after implementing engagement strategies
- Social proof matters, but it's important to understand that engagement from non-target audiences still provides value through improved estimated action rates
- When running engagement campaigns, focus on meaningful interactions rather than just video views, as video views don't necessarily indicate purchase intent
Multi-Market Targeting Insights
For businesses operating across multiple markets, we discussed several key strategies:
- Using the same post ID across different geographic markets can work well, especially if the messaging is universal
- Consider language and cultural nuances when deciding whether to use the same creative across markets
- Focus on performance metrics rather than strict rules about market separation
Demographic Targeting Challenges
We addressed common challenges with demographic targeting, particularly when trying to reach younger audiences:
- Check your expanded audience settings, as this can often be the cause of ads showing to unintended age groups
- Use age gating effectively to ensure proper audience targeting
- Monitor delivery data to ensure your ads are reaching your intended demographic
Business Portfolio Management
Important considerations for managing your business presence on Facebook:
- Separate personal and business accounts for better security and management
- Set up multiple business managers as a safeguard
- Consider having backup ad accounts ready in case of issues
- Focus on building a strong primary presence rather than managing multiple pages
Career Advice for Digital Marketers
For those looking to break into digital marketing, several valuable tips were shared:
- Start with any work you can get, even if it means interning or working for lower rates initially
- Focus on being visible in communities and providing value
- Write personalized cover letters rather than mass-applying to positions
- Expect a 95% rejection rate, but remember you only need one win to start
- Under-charge and over-deliver initially to build a strong reputation
Additional Tips and Best Practices
Other valuable insights shared during the session:
- Monitor your frequency rates in retargeting campaigns
- Consider shrinking your retargeting window from 30 days to 7 days for better results
- Use tools like ManyChat to automate initial customer interactions
- Track and analyze unit values at each touchpoint in your customer journey
Want to learn more? Watch the full Q&A session on YouTube for detailed explanations and additional insights.
This article is part of our weekly Q&A series, where we share practical insights and strategies to help you optimize your digital marketing efforts.