1. Creative Testing & Winner Selection ๐ฏ
- Moving winning ads to control campaigns is independent from turning off test campaigns
- Test campaigns can continue running even after moving winners
- The same ad might perform differently in test vs. control environments
- Don't rush to move winners - sometimes they need time to prove themselves
2. Scaling Strategies ๐
- 5% budget increases 3x per week is a safe approach
- Can do daily increases (1-2%) if performance is strong
- Consider "sprint scaling" - aggressive scaling followed by optimization periods
- Focus on what the business can handle, not just what ads can deliver
3. Business Fundamentals Matter Most ๐ผ
- Many "ad problems" are actually business problems
- Focus on improving AOV and conversion rates rather than just creating new ads
- Better business metrics improve ad performance automatically
- Build an audience first, then monetize - especially for new brands
4. Data & Attribution Tips ๐
- Event match quality of 6-7.5 is workable (9+ isn't necessary)
- Focus on actionable data that helps make better decisions
- Attribution isn't the same as actual sales
- The machine needs good data to make smart decisions, but you control how it's used
5. Practical Testing Advice ๐งช
- Use broad retargeting for testing if broad targeting isn't delivering
- Consider budget minimums to force spend on test ads
- Don't edit 3-2-2 ads once they're live
- Monitor both immediate and long-term performance metrics
The Big Picture ๐ฏ
Success in Facebook ads isn't just about the ads themselves - it's about building a solid business foundation and making data-driven decisions that actually grow your bottom line. Focus on what moves the needle for your business, not just what looks good in the dashboard.
Want to dive deeper into these insights? Check out the full Q&A session here!
What strategies from this Q&A are you most excited to try? Drop a comment below! ๐
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