Weekly Q&A Highlights
Welcome to another insightful Q&A session! This week's discussion was packed with valuable information, major announcements, and practical advertising strategies. Here are the key takeaways from our session.
Meta MBA Program Relaunch - Big Announcement
The biggest news of the day was the relaunch of our Meta MBA program with significant updates and improvements:
- New cohort-based format limited to 12 participants
- 12-week program with weekly calls and one-on-one support
- Expanded curriculum featuring 12 comprehensive courses
- New additions including account audit and profitable scaling modules
- Starting June 1st with special early-bird pricing
- Lifetime access to materials and ongoing support
Facebook Advertising Strategies
Several key strategies were discussed for optimizing Facebook ad campaigns:
Campaign Structure Best Practices
- Focus on consolidating winning ads into control ad sets rather than managing multiple separate campaigns
- Use broad retargeting as your default approach before moving to broad targeting
- Start with simple structures (one campaign, one ad set) for new products/markets
- Consider combining different audience segments into single campaigns when the offer is the same
Scaling Strategies
- Prioritize brand development and improving unit economics (AOV, LTV, cash flow cycles)
- Utilize engagement campaigns and broad retargeting to build audience cost-effectively
- Implement "hero offer" or catalog ads for initial success
- Consider separate campaigns for limited-time "drops" vs evergreen efforts
Performance Optimization Tips
Key recommendations for optimizing campaign performance:
- Focus on 7-day performance metrics rather than daily fluctuations
- Use automated rules to manage underperforming ads
- Prioritize improving offer and creative rather than micromanaging budgets
- Consider offline conversion tracking for high-consideration purchases
Additional Insights
- For multi-language targeting, start with English and native currency conversion
- Use catalog ads with multiple product variants/mockups to test performance
- Consider GPT-powered career path assessment for media buyers
Next Steps
Here are the recommended actions based on today's discussion:
- Implement broad retargeting and engagement campaigns as foundation for scaling
- Focus on brand development and unit economics improvement alongside ad optimization
- Explore offline conversion tracking for high-consideration purchases
- Consider consolidating campaigns/ad sets where appropriate to leverage learning
Want to learn more? Watch the full Q&A session recording for detailed discussions and additional insights.