Apr 10, 2025 | Disrupter Academy Weekly Q&A Recording

Apr 10, 2025 | Disrupter Academy Weekly Q&A Recording

Weekly Q&A Highlights

Welcome to another insightful Q&A session! This week's discussion was packed with valuable information, major announcements, and practical advertising strategies. Here are the key takeaways from our session.

Meta MBA Program Relaunch - Big Announcement

The biggest news of the day was the relaunch of our Meta MBA program with significant updates and improvements:

  • New cohort-based format limited to 12 participants
  • 12-week program with weekly calls and one-on-one support
  • Expanded curriculum featuring 12 comprehensive courses
  • New additions including account audit and profitable scaling modules
  • Starting June 1st with special early-bird pricing
  • Lifetime access to materials and ongoing support

Facebook Advertising Strategies

Several key strategies were discussed for optimizing Facebook ad campaigns:

Campaign Structure Best Practices

  • Focus on consolidating winning ads into control ad sets rather than managing multiple separate campaigns
  • Use broad retargeting as your default approach before moving to broad targeting
  • Start with simple structures (one campaign, one ad set) for new products/markets
  • Consider combining different audience segments into single campaigns when the offer is the same

Scaling Strategies

  • Prioritize brand development and improving unit economics (AOV, LTV, cash flow cycles)
  • Utilize engagement campaigns and broad retargeting to build audience cost-effectively
  • Implement "hero offer" or catalog ads for initial success
  • Consider separate campaigns for limited-time "drops" vs evergreen efforts

Performance Optimization Tips

Key recommendations for optimizing campaign performance:

  • Focus on 7-day performance metrics rather than daily fluctuations
  • Use automated rules to manage underperforming ads
  • Prioritize improving offer and creative rather than micromanaging budgets
  • Consider offline conversion tracking for high-consideration purchases

Additional Insights

  • For multi-language targeting, start with English and native currency conversion
  • Use catalog ads with multiple product variants/mockups to test performance
  • Consider GPT-powered career path assessment for media buyers

Next Steps

Here are the recommended actions based on today's discussion:

  • Implement broad retargeting and engagement campaigns as foundation for scaling
  • Focus on brand development and unit economics improvement alongside ad optimization
  • Explore offline conversion tracking for high-consideration purchases
  • Consider consolidating campaigns/ad sets where appropriate to leverage learning

Want to learn more? Watch the full Q&A session recording for detailed discussions and additional insights.

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